Turism
Udrea: Brandul turistic national va fi gata pana la sfarsitul anului
Brandul turistic al Romaniei ar putea fi gata pana la sfarsitul anului, iar din 2010, acest produs ar urma sa fie promovat, a declarat Elena Udrea, ministrul Turismului.
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„Licitatia pentru brandul turistic al Romaniei va avea loc probabil saptamana aceasta si intentionam ca pana la sfarsitul anului sa avem acest produs, urmand ca de anul viitor sa il promovam”, a afirmat Elena Udrea, citata de NewsIn.
Suma disponibila pentru brand si promovarea acestuia este de 75 milioane de euro.
Fosta guvernare a aprobat, la inceputul lunii februarie 2008, programul anual de marketing si promovare turistica. Acesta se refera, printre altele, la popularizarea destinatiilor si a produselor turistice romanesti, la realizarea unor studii de marketing si crearea brandului turistic national, la participarea la expozitii de turism in tara si in strainatate.
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