Media & Advertising
Google va dezvolta un sistem de microplati pentru publicatiile online
Google va dezvolta un sistem de microplati online menit sa vina in ajutorul ziarelor si al oricaror tip de publicatie care vor sa impuna o taxa pentru continutul lor, potrivit Brandrepublic.
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Planul Google, care a prins contur dupa propunerea facuta de Asociatia Ziarelor din America, se concentreaza asupra modalitatii prin care publicatiile pot genera veniturile de care au atata nevoie printr-un sistem de microplati.
Google descrie sistemul ca asigurand „o utilizare si o administrare usoara” pentru utilizatori, avand in vedere ca se vor loga cu o singura parola si vor avea acces la continut premium de pe mai multe site-uri.
Reprezentantii Google sunt de parere ca accesul la un pachet de informatii, cum ar fi de exemplu primele 10 publicatii de business, contra unei taxe lunare, va avea mai mult succes decat sistemul de microplati.
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