Propaganda lanseaza campania de repozitionare a brandurilor Servus si Burger

Campaniile Burger si Servus includ spot TV, spoturi radio, outdoor, internet, materiale POSM, materiale pentru retaileri si activitati BTL.

Echipa de creatie este formata din Andrei Tripsa – creative director, Costin Milu – head of copy, Tudor Pascanu – senior copywriter, Vlad Tomei – copywriter, Bogdan Moraru – senior art director, Marcela Moldovan – senior art director / AV producer, Simina Leotescu – head of strategic planning, Madalina Oanta – client service director, Sonia Vlad – account director, Mihaela Giurca – account manager, Claudia Nicolae – account executive, Svetlana Burlacu – media director, Florin Ciorica – media buyer, Ioana Giosan – new media supervisor.

Burger este un brand romanesc, lansat in 2003 si care se adreseaza segmentului mainstream. Alaturi de Servus, face parte din portofoliul de beri al European Food, unul dintre principalii jucatori ai pietei FMCG din Romania.

Propaganda este o agentie full-service. Printre clientii ei se numara: Napolact, Dots, Tchibo, Plus, BRD – Groupe Societe Generale, Cesarom, Radio Guerrilla, Centre Ville, Bursa de Valori Bucuresti, Kia Motors, Adidas, Orkla Foods, Coty Cosmetics.

European Food, unul dintre principalii din industria alimentara, are in marci precum: Burger, Servus, Naty, Viva, Rienergy Regal, Olla.