Media & Advertising
Super Bowl 2011, cel mai urmarit program din istoria televiziunii americane: 111 mil. de telespectatori
Editia de anul acesta a Super Bowl a inregistrat duminica noapte o audienta record de 111 milioane de telespectatori, devenind astfel cel mai urmarit program din istoria televiziunii americane, potrivit datelor publicate de Institutul Nielsen, citate de Brand Republic.
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Anul trecut, Super Bowl-ul a atras 106 milioane de telespectatori la meciul.
In timpul meciului dintre Green Bay Packers si Pittsburgh Steelers, au fost difuzate peste 50 de reclame, la branduri precum Stella Artois, Coca Cola, Volkswagen si Bud Light.
Prin comparatie, peste 24 milioane de telespectatori americani au urmarit finala Campionatului Mondial de Fotbal de anul trecut, in timp ce audienta globala a fost de circa 700 milioane de telespectatori, potrivit sursei mentionate.
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