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WPP a infiintat o noua agentie pentru gestionarea contului de publicitate Ford in Europa
WPP, cel mai mare grup de comunicare din lume, a creat o noua agentie numita Blue Hive pentru a gestiona exclusiv contul de publicitate al Ford in Europa, potrivit Brandrepublic.com.
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Blue Hive va reuni angajatii de la Ogilvy, Wunderman si Mindshare, agentii care in prezent gestioneaza conturile Ford in Europa, dupa modelul echipei de la Detroit care se ocupa de contul constructorului auto in America de Nord.
Investitia pentru noua agentie, care va fi localizata in Londra, a fost evaluata la 1,44 miliarde de euro (1,3 mld.lire sterline).
Initiativa vine in contextul in care Ford se pregateste sa lanseze prima campanie globala, pentru noul model Focus, care trebuie sa fie demarata simultan pe pietele din intreaga lume.
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