Auto
BMW vinde divizia de motociclete off-road Husqvarna
BMW, cel mai mare producator de
vehicule de lux la nivel mondial, a decis vanzarea diviziei de
motociclete off-road Husqvarna catre compania Pierer Industrie si se
va concentra pe productia de motociclete sub brand propriu.
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Valoarea tranzactiei nu a fost
dezvaluita.
Pierer Industrie, compania holding a
investitorului austriac Stefan Pierer, mai detine o participatie de
51% la producatorul de motociclete KTM.
„Husqvarna nu s-a incadrat in
strategia pe termen lung a BMW”, a declarat Pierer, care vrea sa
elimine pierderile brandului, care va ramane independent pana in
2014, scrie Mediafax.
BMW a cumparat brandul Husqvarna in
2007, pentru a atrage cumparatorii tineri de motociclete.
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