Brandul romanesc rezista: Femeile din Occident poarta Adesgo
Producatorul
de dresuri pentru femei Adesgo vrea sa reca?tige pia?a locala. Si nu
numai. In curand, compania va anunta un parteneriat cu un brand de renume din
SUA si cu alti doi mai retaileri internationali, prezenti in Romania.
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Daca pana acum productia Adesgo
era mai mult orientata spre export,chiar si in proportie de 80%, de anul acesta
compania vrea sa schimbe mersul itelor si sa-si intareasca pozitia pe piata
romaneasca. Are si un motiv. Competitorul numarul unu, Mondex Sibiu, a intrat
in insolventa. Astfel, dupa ce anul trecut Adesgo a deschis primul magazin in
Bucuresti, chiar langa fabrica, luna aceasta a mai inaugurat un alt magazin. De
data asta pe bulevardul Magheru, in centrul Capitalei.
„Cred ca este o
piata mare. In ultimii doi ani am cam dormit
si altii producatori ne-au luat piata. Acum vrem sa patrundem mai puternic pe piata romaneasca,
pentru ca este o piata mare, de aproximativ 30 de milioane de dresuri pe an. Consumatorul
traditional cumpara Adesgo”, a declarat pentru Money.ro, Shlomo Binder, directorul comercial al companiei.
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