Ikea – vanzari de peste 5 milioane euro in primele trei saptamani
Producatorul suedez de mobila Ikea a inregistrat vanzari de aproximativ 5 milioane euro in primele trei saptamani de la deschiderea primului magazin din Romania, au declarat joi, oficialii magazinului.
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Magazinul Ikea a avut 140.000 de vizitatori si a vandut 1 milion de produse, cumparatorii fiind interesati atat de produse mari de mobilier (canapele, dormitoare, bucatarii), dar si de accesorii si decoratiuni (articole de bucatarie, textile).
Producatorul suedez de mobila Ikea a deschis primul magazin din Romania in zona bucuresteana Baneasa, in luna martie a acestui an. Potrivit lui Lloyd, Ikea va realiza in 2007, o cifra de afaceri de 40 milioane euro si va pastra aceeasi politica de marketing pe care o practica in intreaga lume.
Magazinul pentru care suedezii au investit peste 25 milioane euro are o suprafata de 26.000 metri patrati si ofera consumatorilor 7.000 de articole de mobilier si accesorii care acopera toate ariile casei
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