Starbucks: Romania este primul pas al extinderii in Est
Prima cafenea Starbucks din Romania, deschisa marti in Plaza Mall din Bucuresti, este "primul pas al extinderii strategice in Europa de Est si demonstreaza decizia ferma pentru dezvoltare in aceasta regiune", a spus Cliff Burrows, presedinte Starbucks Coffee in zona EMEA (Europa, Orientul Mijlociu si Africa).
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Cafeneaua este operata de compania Marinopoulos Coffee Company III SRL, detinuta de joint-venture-ul format din Starbucks Coffee Company si partenerul elen Marinopolous Holding.
Potrivit unor informatii provenite din interiorul companiei americane Starbucks, planurile de dezvoltare includ deschiderea a 150 de cafenele in Europa Centrala si de Est.
Compania nu a oferit deocamdata detalii cu privire la valoarea investitiilor preconizate pentru Romania.
Marinopoulos Holding este unul dintre cele mai mari grupuri comerciale, industriale si de retail din Grecia, reprezentand Carrefour Marinopoulos S.A. (o companie cu capital mixt infiintata impreuna cu Carrefour), Sephora Marinopoulos S.A. (o companie cu capital mixt infiintata impreuna cu LVMH) si franciza Marks & Spencer.
Marinopoulos Holding este o companie activa si in sectorul industrial, prin intermediul Famar S.A., una dintre cele mai mari companii europene de produse farmaceutice si cosmetice.
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