Internet/New Media
Black Friday 2012: Magazinele americane au creat aplicatii de comparare a preturilor
Clientii "iuti
de picior" obtin de obicei cele mai bune preturi de Black
Friday, dar in acest an cumparatorii americani ar putea constata ca
smartphone-ul este cel mai bun mijloc de economisire, retailerii
creând aplicatii speciale pentru compararea preturilor.
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Amazon a facut
valuri anul trecut cu o aplicatie care compara preturile din magazine
cu ofertele sale online.
In acest an, retailerii traditionali
riposteaza cu propriile lor aplicatii.
itie o multitudine de mijloace de
comparatie si analiza, care sa-i ajute sa decida ce sa cumpere, iar
analistii se asteapta ca acestia sa profite de ele, noteaza Mediafax.
Circa un sfert din traficul online
de Black Friday va fi realizat prin tablete si telefoane,
estimeaza producatorul de software Adobe.
Pe intreaga perioada a sarbatorilor,
70% dintre cumparatori afirma ca isi vor folosi smartphone-ul la
cumparaturi, potrivit Deloitte.
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