Internet/New Media
Mesageria Cosmote in limba maghiara va fi promovata pana pe 9 martie
Campania de comunicare pentru serviciul Cosmote de mesagerie vocala in limba maghiara se va desfasura pana pe 9 martie.
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Campania, adresata comunitatii maghiare din Romania, a inceput pe 23 februarie in presa scrisa si pe 26 februarie pe radio.
Campania de comunicare este realizata de catre agentia de publicitate Cohn&Jansen/Ashley&Holmes, in colaborare cu United Media, agentie responsabila cu partea de media buying, au declarat oficialii Cosmote pentru DailyBusiness.
Acestia nu au dorit sa precizeze valoarea campaniei.
Sloganul campaniei este „Din ce in ce mai aproape de tine. Mesagerie vocala in limba maghiara”.
Mesajul publicitar este difuzat prin presa scrisa de limba maghiara, sub forma unui print-ad, si prin posturile de radio maghiare, printr-un spot. De asemenea, sunt distribuite si flyere bilingve, in romana si maghiara.
Comunitatea maghiara din Romania numara peste 1,5 milioane de persoane.
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