Media & Advertising
BBC, cel mai apreciat brand B2B in Marea Britanie
Compania de televiziune britanica BBC a fost numita cel mai puternic brand business to business (B2B) din Marea Britanie, depasind astfel nume ca British Airways, British Telecom sau Google.
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Topul celor mai apreciate branduri business to business din Marea Britanie a fost realizat de catre Business Superbrands Council, un grup independent al profesionistilor din marketing din Marea Britanie care se intruneste anual.
Brandurile alese dintr-o lista de 1.300 de nume sunt clasificate in functie de trei elemente cheie – calitate, credibilitate in fata consumatorilor si recunoastere pe piata.
Urmatoarele branduri in top au fost Microsoft, British Airways, BT, Google, BP, Vodafone, Apple, Rolls Royce Group si Hertz.
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