Media & Advertising
Dupa Altex, Mediaedge:cia mai castiga un cont: Danone
Mediaedge:cia, agentia de media parte a grupului international WPP, a castigat licitatia finala pentru serviciile de media ale producatorilor de lactate Danone, dupa o "confruntare" cu Media Planing Group si Media Direction, au declarat pentru DailyBusiness.ro surse din piata.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2008/11/4919a15ccb3a5.jpg)
Contul Danone este castigat la o saptamana dupa anuntul oficial al retailerului de electrocasnice Altex, care a directionat activitatile de media tot spre Mediaedge:cia.
Aceleasi surse spun ca agentia va administra contul – estimat in piata la cateva milioane de euro – cel putin 3 ani, urmand sa gestioneze toate serviciile de media ale producatorului de lactate.
Danone este ocupantul locului 5 in topul celor mai mari advertiseri din 2007, cu cheltuieli de promovare in valoare de 138,65 milioane euro, in timp ce Mediaedge:cia a generat in 2007 venituri de 25 milioane euro.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/themes/strawberry-daily-202207/assets/images/avatar.png){kind=avatar}
Alte articole
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/bolojan-20.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/11/Bolojan-Ilie.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/allianz-tiriac.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/11/CCR.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/criza-de-apa-dambovita-si-prahova.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/motiune-de-cenzura.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/alegeri-10.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/1764925043-PEfz.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/02/moldova-gaze.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/11/horoscop-marti.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/09/bruxelles.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2023/12/judete-romania-motoare-crestere-economica-2022-pib-819602.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/it-.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/11/drone-8.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/09/vreme-vijelie.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/bec-1.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/aptiv2.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/tichete-1.jpg)
Trending
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/06/tanczos-barna-3.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/11/CCR.webp)
