Media & Advertising
Contul de media al Altex: De la Media Vest, la Mediaedge:cia
Contul de media al retailerului Altex, pe care il gestiona din 2005 agentia Media Vest, parte a grupului Leo Burnett, a fost preluat de Mediaedge:cia, au anuntat oficialii Altex.
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Parteneriatul dintre Altex si Mediaedge:cia, parte a grupului de comunicare Ogilvy, a inceput la 1 noiembrie.
Mediaedge: cia urmeaza sa gestioneze toate activitatile de media ale retailerului.
Media Vest a gestionat, pana in prezent, doar serviciile de media plannig ale Altex, retailerul colaborand pentru servicii de planning si buying otdoor cu agentiile United Media Services si Poster Publicity.
„In acest moment am decis sa alocam intregul cont media unei singure agentii si in urma unui proces de evaluare am optat pentru Mediaedge:cia Romania”, a declarat Iulia Urda, director marketing Altex Romania.
Altex Romania este liderul pietei romanesti de retail produse electrocasnice, electronice, IT, comunicatii si multimedia.
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