Media & Advertising
GfK Group a anuntat venituri globale de peste 1 miliard de euro
Firma de cercetare GfK Group, care va masura audientele TV din Romania in perioada 2008 - 2011, a anuntat venituri de 1,1 miliarde de euro in 2006, in crestere cu 18,7% fata de anul precedent, relateaza Brandrepublic.com.
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Raportul financiar preliminar a anuntat cresterea cu o cincime a profitului operational, pana la 150 de milioane de euro, pe fondul cererii crescute de servicii de cercetare din ultima parte a anului trecut.
Vanzarile in Europa centrala si de est au crescut cu 22,2% pana la 64 de milioane de euro in 2006. Oficialii companiei estimeaza o crestere de 5% a vanzarilor globale pentru anul in curs.
GfK Group este cea mai mare firma de cercetare in marketing din Germania si a patra in topul mondial, detine o retea de 130 de filiale in peste 70 de tari si are peste 7.900 de angajati.
GfK Group castigat licitatia pentru furnizarea de date de audienta TV si a semnat in luna ianuarie un contract de 8 milioane de euro cu Autoritatea Nationala pentru Masurarea Audientei (ARMA).
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