New Media
Ce schimbari vrea Facebook sa faca in 2013
Facebook exploreaza o gama larga de
afaceri generatoare de bani, precum publicitatea video si descarcarea
de muzica, dar trebuie sa scape de problemele tot mai mari care au
marcat primele trimestre in care a evoluat ca o companie listata la
bursa.
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Incetinirea cresterii veniturilor si
vanzarilor a amplificat presiunile asupra Facebook de a gasi noi cai
de crestere a afacerilor, noteaza antena3.ro.
In acelasi timp,
cea mai mare retea de socializare la nivel mondial trebuie sa
calmeze temerile legate de respectarea confidentialitatii datelor
personale, sa atraga investitori si sa respecte angajamentul
directorului general Mark Zuckenberg conform caruia Facebook este mai
degraba o miscare sociala decat o afacere.
„Este
o linie foarte fina pe care trebuie sa evolueze. Totul face parte din
durerile de crestere”, a declarat Victor Anthony, analist la
Topeka Capital Markets.
Instagram, serviciul
Facebook de photo-sharing, a provocat luna trecuta temeri ca va vinde
imagini ale utilizatorilor, fara consimtamantul acestora,
companiilor de publicitate.
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