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Cea mai mare tranzactie din istoria Microsoft: achizitia aQuantive pentru 6 mld. $
Oficialii companiei Microsoft au anuntat ca intentioneaza sa cumpere agentia de publicitate online aQuantive pentru suma de 6 miliarde de dolari (4,43 mld. euro), tranzactia urmand a fi cea mai mare achizitie realizata de gigantul IT.
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Decizia de cumparare vine in urma deciziei Google de a achizitiona firma de publicitate online DoubleClick in aprilie cu 3,1 miliarde de dolari (2,29 mld. euro).
Compania nord-americana aQuantive detine un sistem de monitorizare de publicitate online prin care concureaza cu DoubleClick, si controleaza alte doua agentii, respectiv AvenueA/Razorfish si DrivePM.
Microsoft a incercat sa obtina o pozitie cat mai buna in mediul publicitatii online, in acest sens dezvoltand portalul MSN si folosind tehnologia AdCenter pentru a vinde reclame prin intermediul motoarelor de cautare.
Tranzactia se va incheia in anul fiscal care va incepe la 1 iulie 2008.
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