New Media
Internetul, principala sursa de informare post-cumparare
Rolul Internetului este important nu doar inainte de a cumpara un produs, ci si in etapa de post-cumparare. Cei care obisnuiesc sa caute informatii ca sa-si valideze decizia dupa ce au facut o achizitie apeleaza in mai mare masura la Internet decat cei care se informeaza inainte de cumparare, arata ultimul studiu GFK.
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