Media & Advertising
Beck\’s a gasit agentie pentru contul global de 30 mil. lire sterline
Anheuser-Busch InBev a desemnat agentia Mother sa-i gestioneze contul global de publicitate pentru brand-ul Beck's, in valoare de 30 mil. lire sterline, scrie Brand Republic.
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Agentia Mother din Londra, impreuna cu cea din New York, au participat la licitatia organizata de producatorul de bere alaturi de alte agentii a caror nume nu a fost facut public.
Contul de publicitate al Beck’s era anterior detinut de Publicis, potrivit sursei citate.
Agentia Mother, care gestioneaza deja contul de publicitate al brand-ului Stella Artois, apartinand AB-InBev, va derula o campanie integrata de promovare a Beck’s anul viitor.
Publicis castigase contul Beck’s in august 2009, in urma unui pitch organizat dupa ce agentia Lowe renuntase la gestionarea acestuia.
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