Media & Advertising
Fondatorul Playboy si-a rascumparat „imperiul” pentru 210 mil.$
Fondatorul PlayBoy, Hugh Hefner, si-a rascumparat afacerea, dupa ce oferta sa de 6,15 dolari pe actiune a fost acceptata, scrie Brandrepublic.com.
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Astfel pretul platit de Hefner este de 210 milioane de dolari.
Pentru a prelua Playboy, Hefner s-a batut cu FriendFinder Networks, companie care detine revista Penthouse.
Playboy a fost scoasa la vanzare in noiembrie 2009.
Hefner, care a fondat Playboy in 1953, preia controlul companiei intr-un moment in care se incearca o transformare ca sa se adapteze in era digitala, in conditiile in care tirajul si veniturile generate de revista sunt pe o panta descendenta.
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