Media & Advertising
Seful pe digital al News Corp: Indicatorii financiari s-au imbunatatit dupa introducerea \”stirilor contra cost\” pe online
Jonathan Miller, seful diviziei de new media a News Corp spune ca "per total, indicatorii financiari s-au imbunatatit" la Times of London, dupa ce conducerea ziarului a hotarat sa se plateasca pentru continutul online in iulie, relateaza Bloomberg.
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„Are loc o tranzitie asa ca este greu. Nu orice companie poate sa faca asta”, spune Miller, care a adaugat „Noi facem asta, dar pentru ca ne permitem”.
Miller a admis ca veniturile din abonamente nu au ajuns la valoarea incasarilor din publicitate, dar a precizat ca sunt „pe urmele acestora” si ca vor si asemenea celor din advertising in cateva luni.
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