Media & Advertising
20% din companiile britanice si-au majorat bugetele de publicitate
In Marea Britanie, o companie din cinci si-a majorat bugetul de publicitate in al doilea trimestru al anului, iar bugetele de media au inregistrat cea mai mare crestere incepand cu 2000.
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Cele mai mari investitii au fost facute in publicitatea de pe Internet, astfel incat 22% dintre companii si-au majorat bugetele pentru acest sector, potrivit raportului Bellwether, realizat de Institute of Practitioners in Advertising.
Promovarea prin online a reprezentat 6% din cheltuielile totale de marketing ale companiilor.
Majorarea bugetelor de marketing a fost determinata de cea a veniturilor provenite din vanzari care au permis lansarea de noi produse si implicit promovarea acestora. Printre sectoarele care au cunoscut o dezvoltare in acest sens se numara furnizorii de servicii, turismul si divertismentul.
Institute of Practitioners in Advertising are 260 de membri, reunind cele mai importante agenþii de comunicare, media si marketing din Marea Britanie.
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