Media & Advertising
Ce branduri vor disparea anul acesta
Cu
doua zile inainte ca Wall Street Journal sa relateze despre faptul ca firma
Kodak cere falimentul, James Gregory, CEO-ul firmei de branding si cercetare a
pietei CoreBrand spunea ca brandul Kodak ar putea disparea in 2012.
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CoreBrand
realizeaza anual un sondaj telefonic cu 8.000 de respondenti din randul oamenilor
de afaceri, care sunt intrebati despre reputatia corporate a 800 de companii
din 49 de domenii, potrivit Business Insider. Participantii la sondaj trebuie
sa raspunda la mai multe intrebari: care este rata brandului, reputatia,
perceptia managementului si potentialul investitional. Bazat pe acest sondaj,
Gregory face cateva previziuni cu privire la brandurile care ar putea disparea
anul acesta, relateaza Money.ro.
Pe
lista brandurilor care ar putea sa dispara se afla Kodak, Sears, Aon, Seelcase
etc. Urmareste detalii pe Money.ro
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