Media & Advertising
Ronald McDonald refuza sa \”iasa la pensie\”, in pofida acuzelor ca promoveaza obezitatea
"Clovnul Ronald McDonald nu se pensioneaza". Acesta a fost mesajul transmis de conducerea gigantului american de fast-food criticilor care acuza clovnul ca promoveaza mancarea nesanatoasa si spun ca acesta ar trebui sa dispara la fel ca personajele din reclamele Marlboro si Camel.
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Reprezentantii McDonald’s au argumentat ca Ronald, de aproape 50 de ani, este un ambasador al brandului peste tot in lume, o forta a binelui, relateaza Associated Press.
O organizatie non-profit din Boston acuza insa ca, la suprafata, Ronald ii amuza pe copii in tot felul de moduri, cu jocuri, jucarii si mancare, dar este periculos si transmite mesaje subliminale copiilor.
Acestia au strans in ultimele doua luni 10.000 de semnaturi intr-o campanie pentru „pensionarea” lui Ronald McDonald.
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