Media & Advertising
WPP: Jocurile Olimpice vor creste vanzarile din China cu 25%
WPP estimeaza pentru acest an o crestere de 25% a vanzarilor din China datorita Jocurilor Olimpice de Vara din 2008, a declarat Martin Sorrell, CEO al grupului.
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Cresterea de 25% reprezinta aproximativ 600 de milioane de dolari, informeaza Reuters. Sorrell a mai adaugat ca aceste cresteri vor avea o evolutie similara si pe termen scurt.
WPP Group, al doilea grup de publicitate din lume dupa cifra vanzarilor, a castigat contractul de promovare media a Jocurilor Olimpice de la Beijing, concurand cu Leo Burnett si Saatchi&Saatchi.
In luna mai 2007, WPP Goup a cumparat compania de publicitate online 24/7 Real Media in schimbul sumei de 478 mil. euro.
WPP este unul dintre cele mai mari grupuri de comunicare din lume si numara in portofoliu companii precum AGB Nielsen Media Research, si agentiile Mediaedge:cia, GroupM, Ogilvy&Mather Worldwide si Grey Worlwide. Grupul activeaza in 106 tari si are clienti precum Vodafone, Orange si France Telecom.
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