Podgoria vinde vinul? Ce ar castiga producatorii daca s-ar uni sub umbrela de branding
Podgoria sau producatorul, ce conteaza mai mult in business-ul cu vin? Unii jucatori din domeniu sustin asocierea sub brandul zonei viticole pe care o exploateaza, dar nu toti "digera" aceasta idee. Ce avantaje si dezavantaje ar aduce umbrela de branding?
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