Internet/New Media
Sharp a redevenit sponsor oficial al UEFA
Producatorul de electronice Sharp va fi sponsorul oficial al UEFA pana la sfarsitul lui 2013, ceea ce inseamna ca acest contract acopera si perioada in care se va desfasura Campionatul European de Fotbal din 2012, gazduit de Polonia si Ucraina, potrivit Brandrepublic.com.
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Termenii contractului nu au fost dati publicitatii, dar Sharp are exclusivitate pe categoria echipamentelor audiovizuale.
Compania, care a sponsorizat Manchester United timp de 18 ani pana in 2000 si UEFA Champions League in perioada 2000-2006, intentioneaza sa profite de aceasta noua intelegere pentru a-si promova televizoarele LCD Aquos si produsele care au legatura cu energia solara .
Compania spera astfel sa isi consolideze brandul ca fiind unul avansat in ceea ce priveste protectia mediului.
Sharp este al saptelea sponsor oficial al Euro 2012, alaturi de Adidas, Castrol, Coca-Cola, Hyundai-Kia, Carlsberg si McDonald’s.
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