Media & Advertising
John Griffiths: Marketerii vor continua sa-si investeasca bugetele in principal la TV
Unul dintre cei mai respectati specialisti in marketing si publicitate din lume, John Griffiths, vorbeste intr-un interviu acordat Financiarul despre principalele greseli in conceperea si implementarea campaniilor de marketing si despre provocarile social media.
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John Griffiths apreciaza ca oamenii reprezinta principala restrictie pentru utilizarea social media drept un canal eficient de promovare, „pentru ca nu fac ceea ce vor marketerii sa faca”.
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