Media & Advertising
Adidas isi schimba sloganul si lanseaza cea mai scumpa campanie din istoria sa
Pentru noul slogan, "Adidas is all in", producatorul de echipamente sportive va lansa maine o campanie de comunicare de doua ori mai scumpa decat cea din timpul Campionatului Mondial de Fotbal din 2010, informeaza LSA.
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Noul slogan, il va inlocui de maine pe vechiul „Impossible is nothing”, iar principalele categorii de produse ale grupului vor fi reunite sub brandul „all adidas”.
Campania va include spoturi video de 30 si 60 de secunde in care vor aparea fotbalistii Lionel Messi si David Beckham, cantareata Katy Perry si baschetbalistul Derrick Rose.
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