Media & Advertising
Cum aleg agentiile pitch-urile la care participa. Bugetul mic ingroapa calitatea
Bugetele de comunicare scad dar cerintele clientilor cresc, astfel ca agentiile incep sa selecteze si sa se uite atent la pitch-urile la care participa. Si asta in conditiile in care nevoia de economisire afecteaza calitatea serviciilor, iar simpla participare la licitatie necesita timp si pregatire.
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