Media & Advertising
Novartis organizeaza pitch pentru contul de media, de 600 mil. $
Producatorul elvetian de medicamente Novartis organizeaza un pitch pentru contul global de media, estimat la 600 milioane de dolari, relateaza BrandRepublic.
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Pana in prezent, contul a fost administrat de agentia MEC, parte a grupului WPP.
Novartis a investit 14 milioane de dolari in activitatile de media din Marea Britanie, in ultimele 12 luni, potrivit companiei de cercetare de piata Nielsen, citata de sursa mentionata.
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