Media & Advertising
Philips isi face reclama printr-un mini-serial de comedie care va fi difuzat prin Youtube
Philips incearca sa condimenteze demonstratiile de produse si intra pe teritoriul comediei cu un mini-serial, "Nigel si Victoria", care va fi difuzat prin intermediul Youtube, scrie Brandrepublic.com.
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Serialul are 8 episoade, iar cele doua personaje care ii dau si numele sunt un director de marketing de la Philips – Nigel – si o tanara care testeaza si prezinta gadget-uri – Victoria.
Nigel se indragosteste de Victoria, iar situatiile comice deriva din comportamentul stangaci al acestuia in ceea ce o priveste pe tanara blonda.
Seria promoveaza accesorii pentru iPad, un sistem de incarcare a gadget-urilor pe baza de energie solara si casti.
„In ziua de astazi, consumatorii avizati din online se asteapta ca un brand sa faca mai mult decat sa le impinga in fata produsele. Consumatorii vor ca brandul sa-si ia un agajament fata de ei intr-o maniera deschisa si credibila”, a declarat Gary Raucher, vicepresedinte Philips Consumer Lifestyle.
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