Media & Advertising
Un nou trend in publicitate: Plasare de produse in videoclipuri
Ultimul videoclip al lui Britney Spears, "Hold It Against Me", arata o tendinta tot mai evidenta in industria muzicala: vanzarea de spatiu publicitar in videoclipuri prin plasarea de produse apartinand unor branduri cunoscute.
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Videoclipul lui Britney Spears, lansat recent pe YouTube si Vevo, include o scena in care cantareata apare intr-o camera cilindrica plina de televizoare si monitoare Sony, informeaza Mashable.
Este imposibil sa nu se observe logo-ul Sony pe parcursul videoclipului, chiar si prin plasarea unor flash-uri scurte cu logo-ul, cum se intampla la minutul 1:34 sau 2:40, comenteaza sursa citata.
Sony nu este singurul brand care apare in videoclipul cantaretei. Parfumul Radiance, vandut de Britney Spears, brandul de cosmetice Make Up Forever, dar si site-ului de dating PlentyOfFish.com sunt de asemenea prezente.
Acest site de dating, dar si un telefon Virgin Mobile au aparut si in videoclipul melodiei „Telephone” a lui Lady Gaga & Beyonce.
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