Media & Advertising
Vesti bune pentru media din SUA : Veniturile celor mai mari companii din industrie, cu 6% mai mari in S1
Veniturile cumulate ale primelor 100 cele mai mari companii din industria media americana au crescut cu 6.1% in prima jumatate a lui 2010, fata de perioada similara a anului trecut, noteaza presa internationala.
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In acelasi timp, cheltuilelile cu publicitatea din SUA au raportat o apreciere de 5,7% in primele 6 luni ale anului, cu cresteri in fiecare sector, mai putin in print.
Cea mai mare crestere a fost inregistrata de retelele de televiziune prin cablu, care si-au urcat veniturile nete cu 4,7% in primul semestru al lui 2010.
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