Media & Advertising
ZenithOptimedia, mai optimista: Cheltuielile globale cu publicitatea vor creste cu 3,5% in 2010
ZenithOptimedia, agentie detinuta de grupul de comunicare Publicis Group, a revizuit in crestere estimarile privind evolutia pietei de publicitate din acest an, estimand un avans de 3,5%, fata de la 2,2%, potrivit Brandrepublic.com.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2010/07/4c442aed54128.jpg)
Aceasta este a treia revizuire consecutiva facuta de agentie.
Astfel, in Europa de Vest cresterea din acest an va fi de 2,2%, fata de 0,4% cat indicau estimarile anterioare, pana la 102 milioane dolari.
Pentru Europa de Est, cresterea estimata este de 7% in 2010, 9,8% in 2011 si aproape 11% in 2012.
Pentru zona Americii de Nord, ZenithOptimedia a schimbat minusul cu plusul, iar de la o scadere de 1,5% estimeaza acum o crestere 1,3%.
ZenithOptimedia estimeaza pentru 2011 o crestere de 2,4% pentru tarile dezvoltate din America de Nord, Europa de Vest, precum si Japonia, iar pentru 2012 un avans de 2,9%, in timp ce pentru tarile in curs de dezvoltarea avansul estimat este de 9,1%, respectiv 9,8%.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/themes/strawberry-daily-202207/assets/images/avatar.png){kind=avatar}
Alte articole
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2023/06/intern-131.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/02/Dumitru-Costin-BNS.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/11/Lia-Savonea.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/10/afaceri-4.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/02/Remus_Stefureac.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/02/forta-de-munca-romania-spania.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/12/tiktok-1.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/02/avocat-fals.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/02/romania_ca_partener_transatlantic_de_bazafoto_4.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/01/bolojan-ilie.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/02/Consiliul-Tripartit-sindicatele.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/brd.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/02/robert-negoita.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/12/alocatii.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/12/vremea.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/02/rus-moscova.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/03/Rusia.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/DNA.jpg)
Trending
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/01/Grindeanu-Daily-Business.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/02/forta-de-munca-romania-spania.jpg)
