Auto
BMW se inspira de la magazinele Apple: Ce concept a adoptat producatorul auto
Reteaua de retail a
Apple, care a contribuit alaturi de calitatea produselor la succesul
producatorului iPhone si iPad, a devenit sursa de inspiratie si
pentru alte companii, ultima care a adoptat un concept al Apple Store
fiind BMW.
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Producatorul german
de masini de lux a derulat teste la dealeri din Marea Britanie, iar
acum introduce propria versiune a Apple „Genius Bar” in
Europa, potivit portalului AdvertisingAge, scrie Mediafax.
Angajati ai „BMW Genius
Everywhere”, echipati cu iPad-uri si pregatiti special pentru a
asista posibilii clienti, vor furniza informatii despre vehicule si
pachete de optiuni, dar nu vor vinde masini.
Specialistii care vor consilia clientii
vor purta tricouri albe pe care va scrie „BMW Genius”.
Acestia vor primi salariu si nu comision din vanzari.
Programul merge cel mai bine atunci
cand masinile sunt comandate in functie de preferintele clientului, a
declarat Ian Robertson, membru in board-ul BMW pentru vanzari si
marketing.
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