Auto
DaimlerChrysler: brandul Smart – pierderi de 3,9 mld. euro in ultimii patru ani
Marca Smart a DaimlerChrysler a inregistrat in perioada 2003-2006 pierderi de 3,9 mld. euro, ceea ce a scazut profitul operational Mercedes, relateaza presa germana.
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Fara pierderile inregistrate de brandul Smart, Mercedes ar fi inregistrat un profit operational record , ce ar fi depasit anul; trecut, 4 mld. euro, cu circa 30% mai mare decat cele 2,4 mld. inregistrate.
Potrivit oficililor DaimlerChrysler, costurile de dezvoltare ale celei de-a doua generatii Smart in 2005 au ajuns la 1,2 mld. euro.
Luna trecuta, vanzarile marcii Smart au crescut cu 14,7%, insa vanzarile cumulate la cinci luni ale brandului au scazut cu 35,1%.
Purtatorii de cuvant ai producatorului au declarat ca brandul va trece pe profit din 2008, desi experti auto estimeaza ca pierderile vor continua si in urmatorii ani.
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