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Fiat va investi 2 mld. euro in operatiunile din America Latina
Producatorul auto italian Fiat va investi 2 mld. euro pentru operatiunile sale din America Latina, in perioada 2008-2010, in incercarea de a-si creste cota de piata in regiune la 15%, fata de 13% in prezent.
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„Pentru a atinge acest scop (n.r.-cresterea cotei de piata in America de Sud), Fiat planuieste sa mareasca productia din regiune, de la 700.000 unitati pe an, la 1 milion de unitati pe an”, a declarat Sergio Marchionne, administratorul Fiat.
Mai mult de jumatate din aceasta suma este destinata pietei braziliene, unde Fiat deja dispune de o uzina, care produce 3.000 de unitati anual.
Fiat detine 26% din piata braziliana, fiind primul producator auto de pe aceasta piata, in timp ce in Argentina, cu 10% din piata, a ramas in urma celor de la Volkswagen, Peugeot si General Motors.
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