Auto
Ford pastreaza Volvo, dar vinde Jaguar si Land Rover
Oficialii Ford au declarat ca nu vor renunta la marca Volvo, in ciuda interesului manifestat de alti producatori auto, printre care BMW si Volvo Camioane, fata de achizitionarea marcii.
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La lansarea recenta a Ford Taurus 2008, presedintele Ford America a declarat ca in acest moment Volvo este o marca integrata in cadrul companiei , ceea ce inseamna ca nu va avea loc o vanzare a brandului.
Volvo ofera companiei un plus in ceea ce priveste siguranta autovehiculelor, prin tehnologiile dezvoltate, potrivit analistilor auto.
Totusi, producatorul american va renunta la Jaguar si Land Rover, pentru a-si mari fondurile in cadrul planului de restructurare a companiei.
In cadrul planului de restructurare, Ford va inchide 16 uzine, va concedia 44.000 de angajati si va relansa marcile Mercury si Lincoln si va vinde Jaguar si Land Rover.
Vanzarea acestor doua marci ar putea aduce companiei americane, potrivit analistilor auto, venituri de circa 8 mld. dolari.
Ford a cumparat Volvo in 1999 pentru 6,5 mild. dolari, iar aceasta este momentat cea mai profitabila marca a grupului.
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