Auto
Maybach va deveni istorie. De ce renunta Daimler sa mai fabrice automobilul din 2013
Grupul german Daimler va renunta
la fabricarea brandului de lux Maybach, din cauza pierderilor generate si a vanzarilor
extrem de mici, automobilul urmand sa fie inlocuit din 2013 de modele mai
scumpe din gama Mercedes-Benz clasa S.
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„Am avut discutii interne
ample despre cum putem obtine cel mai mare succes pe segmentul de lux si am
ajuns la concluzia ca sansele de vanzare ale brandului Mercedes sunt mai bune
decat cele ale Maybach”, a declarat directorul general Dieter Zetsche
cotidianului german Frankfurter Allgemeine Zeitung.
Zetsche intentioneaza in
schimb sa creasca numarul de modele din clasa S de la trei la sase, pentru a mari
volumul vanzarilor, posibil sa il dubleze la 80.000 de masini pe an.
Daimler intentiona ca vanzarile
brandului Maybach, relansat in 2002 dupa o pauza de 60 de ani, sa atinga 1.000
de masini pe an, dar acestea au ajuns anul trecut la circa 200 de unitati,
conform [url= http://www.mediafax.ro/economic/maybach-va-deveni-istorie-de-ce-renunta-daimler-sa-mai-fabrice-automobilul-din-2013-9007474/]Mediafax[/url].
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