Auto
Noua generatie Ford Focus va fi produsa si in Australia
Oficialii Ford au anuntat ca noua generatie a modelului hatch-back Focus va fi produs si in Australia, la mai putin de un an de la lansarea modelului in Europa, pentru a creste numarul de unitati alocate acestei piete.
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Uzina din Australia va produce minim 40.000 de unitati ale noii generatii Ford Focus din 2011, dintre care 15.000 vor fi exportate in Noua Zeelanda si Africa de Sud, pe langa alte cateva piete, care vor fi anuntate in momentul lansarii, explica Tom Gorman, presedintele Ford Australia.
„Asta inseamna ca aproximativ 25.000 de unitati vor fi vandute pe piata australiana. Fabricand acest model local, ne permitem sa alocam mai multe autovehicule acestei piete, in care cererea este in crestere”, a adaugat Gorman.
Decizia producatorului vine ca urmare a scaderii popularitatii traditionalului sedan australian RWD, ca urmare a cresterii pretului combustibilului si a cresterii competiriei pe acest segment.
Pe de alta parte, piata masinilor mici a crescut in ultimii 10 ani, in Australia, de la 15,4% pana la 21,7%.
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