Auto
Renault se pozitioneaza pentru o explozie a pietei auto africane, bazandu-se pe Dacia
Renault se pozitioneaza pentru o explozie a
pietei auto din Africa, pariind, printr-o ofensiva construita in jurul marcii
Dacia, ca populatia de pe continent se va indeparta, treptat, de autobuze si masini
vechi, in timp ce competitorii grupului francez "merg pe varfuri" in
regiune.
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Producatorul auto
francez si Nissan Motor, partenerul sau japonez, investesc 1 miliard de euro la
fabrica din Tanger, Maroc, extinzand masiv productia.
Totodata, Renault se pregateste
sa ridice o fabrica in Algeria, insa nu a stabilit inca termene pentru
realizarea acestui proiect, scrie Mediafax.
Renault, al treilea mare grup auto european,
promoveaza marca „de buget” Dacia in Africa, incercand astfel sa
compenseze pentru contractia puternica a pietei europene.
Piata auto europeana este in contractie pentru
cel de-al cincilea an consecutiv si va atinge in 2012 cel mai redus volum din
1995, estimeaza Asociatia Constructorilor Europeni de Automobile.
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