Auto
Renault si Dacia vor sa extinda vanzarile online de masini in toata Europa
Renault si Dacia
intentioneaza sa isi extinda agresiv vanzarile online de masini,
astfel incat pana la sfarsitul lui 2014 aceastea sa poata fi
realizate pe toate pietele europene, potrivit celor doi producatori
auto.
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Cele doua branduri
vor ca, prin extinderea activitatii portalurilor Dacia Store si
Renault Retail Group, sa profite de o tendinta de dezvoltare rapida a
acestui tip de retail al vehiculelor, relateaza Automotive
News Europe, citat de Mediafax.
Analisti ai companiei de consultanta
Frost & Sullivan anticipeaza ca producatorii auto vor folosi tot
mai mult Internetul pentru promovarea si comercializarea vehiculelor.
La nivel mondial, circa 4%, respectiv
4,5 milioane de masini, ar putea fi vandute doar online pana in 2020,
in crestere de la circa 5.000 de unitati in 2011, estimeaza Frost &
Sullivan.
Cumparatorii de masini din Olanda pot
calcula preturile si cumpara online toate modelele Dacia, prin
intermediul Dacia Store. in Italia si Marea Britanie, clientii pot
calcula pretul si pot plati avansuri pentru Dacii.
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