Auto
Un posibil concurent pentru Dacia: Peugeot ar putea reinvia marca low-cost Simca
Grupul francez PSA Peugeot-Citroen intentioneaza sa relanseze marca low-cost Simca, care ar concura si cu Dacia, potrivit informatiilor aparute joi in presa germana, citate de Mediafax.
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Dupa modelul marcii ieftine Dacia a Renault, Simca ar urma sa se adreseze cumparatorilor „foarte atenti la pret”, potrivit revistei Auto Bild.
Primul model Simca ar urma sa fie de tip berlina, similar Daciei Logan, noteaza aceeasi sursa. Autoturismul ar putea fi bazat pe Peugeot 408, produs acum in China.
Simca a fost fondata in 1934 si a construit initial autoturisme sub licenta Fiat, grupul italian fiind si actionar la companie.
Ulterior, compania a fost preluata de Ford. In 1971, participatia majoritara a fost preluata de Chrysler, care a vandut-o, sapte ani mai tarziu, grupului Peugeot.
Peugeot a redenumit marca in Talbot, care a disparut la mijlocul anilor ’80 in urma unor probleme privind calitatea.
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