Cele mai importante tendinte din retail in 2011
Extinderea retailerilor care au bugete de investitii, in incercarea de a castiga cote de piata, cresterea atentiei pe care o dau comerciantii componentei de social media in marketing si adaptarea la contextul din piata se numara printre cele mai importante tendinte de anul acesta.
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Flavian Pandele, Managing Director la IMS Retail Bucharest, spune ca cele mai importante tendinte de anul acesta in retail sunt generate de nevoia de adaptare la conditiile actuale din piata.
„Spre exemplu, un magazin care are zona de food si non-food va incerca sa reduca zona de non-food, dat fiind ca articolele non-food nu se mai vand la fel de bine”, spune pentru startups.ro Flavian Pandele, de la IMS Retail Bucharest.
Marius Ghenea, presedintele Asociatiei Romana a Magazinelor Online (ARMO) si presedintele Fit Distribution, spune ca cea mai importanta tendinta va fi migratia semnificativa a consumatorilor din Romania catre comertul online, pe numeroase categorii de produse, relateaza Startups.ro
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