De ce Coca-Cola nu va produce niciodata bauturi alcoolice
Muhtar
Kent a fost numit la conducerea companiei Coca-Cola in luna iulie a anului
2008. Inca de pe atunci acesta declara ca pana in 2020 va reusi sa dubleze
veniturile companiei.
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Pentru a atinge acest obiectiv, Coca-Cola nu va intra in
segmentul bauturilor alcoolice, ci se va baza numai pe cele racoritoare. Care este motivul?
Pentru
ca in viziunea celor de la Coca-Cola in urmatorii zece ani, intre 800 de
milioane si 1 miliard de persoane vor face pasul catre clasa de mijloc. Va fi
cea mai mare urbanizare pe care o va cunoaste omenirea.
Acest lucru inseamna un
stil de viata in miscare, care se traduce printr-o cerere semnificativa de
bauturi racoritoare, relateaza Capital.ro .
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