Finante-Banci
Guvernul japonez vrea sa promoveze vanzarea de obligatiuni cu o trupa pop de fete
Guvernul de la Tokyo
va folosi o trupa pop de 92 de fete, numita AKB48, pentru a promova vanzarea de
"obligatiuni de reconstructie", destinate finantarii refacerii
zonelor devastate de cutremur si tsunami anul trecut.
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Statul vrea sa emita astfel de obligatiuni in valoare de
2.682 miliarde de yeni (27 miliarde de euro) in acest an si, din cauza cererii
reduse, a recurs la o campanie promotionala care include atat trupa pop, cat si
un luptator de sumo, scrie Mediafax.
Trupa AKB48 aduce un
succes instantaneu in Japonia oricarui produs promovat, de la cafea la
lenjerie.
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