Internet/New Media
Amazon Kindle pierde teren ca intentie de cumparare in fata iPad al Apple
In prezent, in ceea ce priveste intentia de cumparare a consumatorilor, iPad se situeaza in fata cititorului Kindle. Ambele avanseaza insa foarte bine pe o piata ce a devenit, in esenta, o cursa pentru doua device-uri, conform unui studiu ChangeWave, companie care a realizat un sondaj printre 2.800 de consumatori.
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In august, intr-un sondaj similar, Kindle se bucura de o mai mare intentie de cumparare – 47%, fata de 33% in noiembrie. Ipad-ul Apple a crescut de la 32% la 42%. Restul pietei include Sony Reader (1%) si Barnes & Noble Nook (4%).
Satisfactia consumatorilor este mai mare in ceea ce priveste iPad-ul, 75% dintre cei ce detin deja iPad spunand ca sunt multumiti, comparat cu Kindle (54%).
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