Internet/New Media
Apple a luat 52% din profitul industriei de smartphone-uri
Apple
a incasat mai mult de jumatate din profitul operational al industriei mondiale
de telefoane mobile realizat in trimestrul al III-lea din acest an. Astfel,
desi cota sa de piata a fost in aceeasi perioada de numai 4,2%, in contul
companiei au intrat peste 52% din profiturile industriei la nivel global,
potrivit site-ului AppleInsider, care il citeaza pe analistul Michael Walkley
de la Canaccord Genuity.
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Succesul
Apple se datoreaza celui mai popular smartphon al anului, iPhone, care s-a
vandut aducand producatorului o marja de profit mai mare comparativ cu raportul
cost/pret vanzare oferit de telefoanele din gama low cost si alte
smartphone-uri apartinand celorlalti producatori. De la aparitia primei
generatii iPhone in SUA, in 2007, compania Apple a vandut nu mai putin de 150
de milioane de astfel de dispozitive. Potrivit calculelor lui Michael Walkley ,
cota principalul competitor al Apple, producatorul sud-coreean Samsung, a fost
in trimestrul al treilea de 29% din profitul operational total al pietei
telefoanelor mobile. In aceasta perioada compania a devenit un lider in
segmentul de smartphone-uri printr-o gama larga de modele pe platforma Google
Android, relateaza Financiarul.
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