Internet/New Media
Cum face Google bani din publicitate
Google castiga in fiecare an 3 miliarde de
dolari pe luna din publicitate. Cea mai mare parte a acestei sume vine din
anunturile publicitare scurte care apar langa rezultatele cautarilor,
informeaza site-ul Wired.com
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Compania Wordstream a analizat termenii de
cautare pentru care agentiile de publicitate platesc cele mai mari sume de bani
astfel incat anunturile sa apara in apropierea lor si a grupat dupa domeniul de
activitate, folosind un program propriu, primii 10.000 cei mai cautati termeni relateaza
Gandul.
Ei au inmultit asa numitul cost-pe-click, platit
de agentiile de publicitate de fiecare data cand cineva acceseaza anunturile
lor, cu numarul de cautari ale cuvantului folosit. Dupa aceea au impartit
fiecare cuvant in domeniul sau corespunzator.
La final au aflat ca in
domeniul asigurarilor companiile sunt dispuse sa plateasca cel mai mult pentru
a-si devansa concurenta. Aceste firme platesc aproximativ 54 de dolari pentru
fiecare accesare. Platile lor alcatuiesc 24% din veniturile totale obtinute de
Google din publicitate.
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